Any Wall Street Journal business client who had its digital ads planned by Brian Keane just a few years ago may be surprised at what he’s doing now.

Keane has gone from crafting ideas for businesses to crafting them for individuals on a sheet of ice. And those individuals just happen to be Patrick Kane and other NHL players.

Keane had once been a promising hockey player. Kane even put Keane’s ability ahead of himself when they were youth teammates in upstate New York. But Keane’s lack of attention to detail and later concussion issues held him back from fulfilling his potential.

Keane ended up going the marketing and sales route after playing at UMass Amherst and held some respectable positions. But even as he climbed the career ladder, his mind kept on wandering back to hockey. It’s always what made him the happiest.

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